01
Calm authority
An experienced presence for questions that can feel high-stakes, expressed without distance or jargon.
FinSport · Brand, website, AI products & content
Meet Fin—the face of a smarter financial support system.
notso.ai created the rebrand, website, custom AI benchmark web app and animated digital treasurer—one connected experience that helps sport clubs move from a question to a confident next step.
Motion pausedCase filmA character designed to move across product, content and conversation.
- Client
- FinSport
- Focus
- Fin, benchmark, brand & website
- Market
- The Netherlands
What we built
Four things. One FinSport world.
FinSport combines human financial expertise with practical digital support. We translated that promise into four connected layers, each with a clear job and one recognizable brand language.
01Digital productFin, the digital treasurer
A distinctive Brandbot and chatbot that makes specialist club-finance knowledge feel conversational.
02Custom web appAI benchmark toolA guided product that turns uploaded financial documents into a clear, expert-checked club assessment.
03Brand experienceRebrand and websiteA new identity, design system and website that unite human expertise with digital support.
04Scalable offerWhite-label partnershipsA reusable Brandbot product that FinSport can adapt and resell through its own partner network.
The challenge
Finance asks for authority. Volunteers need approachability.
Sports clubs rely on committed volunteers, while regulation, subsidies, facilities and stakeholder expectations keep adding complexity. Fin needed enough character to feel welcoming, without softening the credibility of the guidance around him.
Building a personality
One character. Three signals of trust.
Fin’s warm 3D world combines the confidence of financial advice with the familiarity of sport culture. His expressions stay restrained; the props around him do the explaining.
02
Quiet curiosity
Restrained expressions and thoughtful movement make analysis feel considered rather than automated.
03
A club colleague
Sports cues, tactile materials and an open posture keep Fin equal, practical and close to club life.
Expression sheet
A face for every moment in the conversation.
Fin can welcome, question, reassure and explain without losing his recognizable character. The range lets product responses and social content signal tone before a line of copy is read.
Fin in action
From a difficult question to a useful next step.
The animation makes the service tangible: ask in ordinary language, receive calm guidance, then continue with a checklist, template or human expert when the question goes further.
Motion paused- 01
Ask naturally
A treasurer starts with the question as they would phrase it to a colleague.
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Connect the knowledge
Fin translates specialist material into plain, practical guidance.
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Know what comes next
The answer points to a resource, a decision or the right human support.
Fin beyond the chat window
Not a mascot. A visual language for the service.
Fin shifts from close-up expressions to complete product scenes. The character stays recognizable while each setting communicates a new capability—access, insight or human guidance—before the copy has to.
02 · Custom AI benchmark web app
From financial documents to a checked club picture.
We built a dedicated web app that guides treasurers from document upload to an understandable assessment—without presenting automation as a substitute for financial expertise.
The tool structures the club’s figures, compares them with the Gouden Standaard and turns the outcome into concrete attention points. A FinSport expert checks the advice before it reaches the club.
- GuidedA clear route from documents to report
- ComparableClub performance placed beside a trusted standard
- Expert-checkedTechnology speeds up the work; people keep authority
03 · Rebrand and website
We built the brand, design system and website.
The new experience is organized around one plain promise—financially healthy clubs—and gives treasurers and partner organizations a clear route into the support that fits them.
Human expertise, digitally strengthened
Fin, the benchmark and personal advice read as one coherent offer.
Two audiences, clear routes
Treasurers get direct help; partners see how support can scale across clubs.
Confident, plain and unmistakably FinSport
Bold typography, focused red and Fin’s presence balance authority with approachability.
04 · White-label partnerships
From one digital treasurer to a partner-ready product.
FinSport sold a white-label edition of its chatbot to Rotterdam Sportsupport. The same product foundation could be reskinned around a new organization, audience and visual identity—without rebuilding the experience from zero.
Partnership model
Fin became an offer FinSport could take to market.
The character, interface and knowledge experience form a flexible system. Partners get a recognizable edition for their own network; FinSport gains a scalable new way to deliver its expertise.
Visit Rotterdam SportsupportThe outcome
One brand, four connected ways to make club finance easier to act on.
Fin is the connective character, the benchmark adds structured insight, the website makes the offer legible, and the white-label model lets FinSport extend the product through partners. Together they position FinSport between practical software and trusted human advice.
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