Liza · Jumbo
A friendly start. A little help every shift.
Liza is the employee buddy for Jumbo Bas Bobeldijk. A familiar face for the practical questions that come with joining a team, finding your rhythm and getting things done.
- Client
- Jumbo
- 2025
- Our work
- Character strategy and design · 3D character production · Animation and expression system · Conversational experience design · Employee journey and knowledge architecture · Responsive chatbot development · Privacy and consent experience · Conversation analytics · Character-led launch media
- Credits
- Client — Jumbo Bas Bobeldijk
- Character, chatbot and animation system — notso.ai
Helpful has a face.
Liza’s character is designed to feel approachable from the first day. Her expressions make room for encouragement, curiosity and the moments when someone needs a little reassurance.
The personality stays consistent across the chat widget, the website and the films made for the team.
A character with something to do.
Starting out
An introduction to the first day, practical onboarding information and where to find what you need.
Finding your rhythm
Help locating approved guidance on the workplace, apps and everyday procedures.
Wrapping things up
A clear route to the right forms, offboarding information or a colleague who can help.
A small question.
A better place to start.
Try a few of the everyday moments Liza is designed for.
Hi, I’m Liza. What can I help you with today?
An example conversation. No messages are sent or personal information collected.
Useful information. Personal boundaries.
Liza works with approved documents, not personal employee accounts. Consent comes before a live conversation; Dutch and English guidance helps the team understand what they are using.
Anonymous conversation patterns can show which information needs attention. They are not employee profiles. Personal HR questions belong with the right colleague.
Meet her where the work happens.
The same employee buddy fits the website and the phone. The recorded interfaces below show the original client experience.
A character the team can get to know.
Campaign and character films introduce Liza beyond the conversation. A further tutorial direction explores short, privacy-safe walkthroughs for AFAS Pocket, PMT and Okta with Liza’s voice. That direction is proposed work, not a claim that those integrations are live.
Your brand has a personality. Let’s introduce it.
Start with a useful role. Make it unmistakably yours.