Fin · FinSport
A clearer picture for the people behind sport.
For FinSport, we connected a brand, a website, a financial benchmark and a helpful character. Four parts of one experience for sports clubs and the people who support them.
- Client
- FinSport
- 2026
- Our work
- Brand strategy and identity · Website design and development · AI product design and development · Brandbot product and white-label partnerships
- Credits
- Notso Studio
Serious about the numbers. Easy to talk to.
Fin gives financial information an approachable face. His character balances clarity and confidence with the warmth needed to make a difficult question feel welcome.
The visual system follows him from the first introduction to help content, secure portals and partner environments.
A character with something to do.
A connected brand
An identity and website that explain what FinSport does, with Fin as a consistent point of recognition.
A useful benchmark
Club figures compared with the Gouden Standaard, with expert review before advice reaches the club.
A familiar guide
Fin helps people navigate the information and find the right support, including within partner-branded experiences.
One experience, from introduction to insight.
The website, character and benchmark are designed together. The result gives club leaders and treasurers a clearer path from understanding the service to working with their own figures.
AI helps with the comparison. Experts check the advice.
The benchmark works with uploaded club figures and the Gouden Standaard. It helps structure the analysis so an expert can review it before the club receives advice.
Fin is a guide to this process, not a substitute for financial expertise. The distinction matters as much as the interface.
FinSport underneath. Your partner on the surface.
The white-label direction brings the experience into a partner’s own identity. Rotterdam Sportsupport is part of that story: a recognisable service for its audience, supported by FinSport.
The partner and chatbot demonstrations below show how that same character system adapts to another environment.
The character carries the story.
From introductions to support content and partner campaigns, Fin keeps a recognisable presence. The promotional film brings the connected experience together.
Explore the partner experience.
See the existing customisation prototype or visit Rotterdam Sportsupport.
Your brand has a personality. Let’s introduce it.
Start with a useful role. Make it unmistakably yours.