Volunteer sports-club treasurers deal with serious financial responsibilities, often without specialist support close at hand. FinSport already had the expertise; the opportunity was to make that expertise easier to understand and act on.
We helped bring the complete ecosystem together, with Fin—the animated digital treasurer—as its most recognisable guide.
One system
Brand, product and support designed to reinforce one another.
The project connects a clearer brand identity, a redesigned website, an AI benchmark application and a conversational support experience. Instead of four disconnected products, users meet one visual language and one helpful character throughout.
Complex expertise becomes easier to act on when every part of the experience speaks the same language.
Meet Fin
A friendly face for specialist financial knowledge.
Fin can explain, guide and troubleshoot around approved information while keeping the experience approachable. The character also gives FinSport a reusable media system for onboarding, product explanation and partner communications.
- Brand strategy and identity
- Website design and development
- AI benchmark product
- Brandbot and white-label partner experience
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