Amsterdam Innovation Day turned Marineterrein into a public test ground for ideas shaping the city’s future. In our booth, that meant one simple invitation: meet our newest AI mascot and start a conversation.
The demo brought together the three ingredients we care about most—story, play and emotional depth—inside an experience visitors could test for themselves.
Why test live?
A real audience shows you what a dashboard never can.
Public demos reveal the tiny moments that decide whether an AI character feels inviting: what makes someone walk over, what they ask first, when they smile and where the interaction needs a clearer cue.
Those observations help us tune the character, conversation and visual feedback as one experience instead of treating them as separate layers.
The fastest way to understand a Brandbot is to meet one.
The day
Innovation becomes useful when people can touch it.
The event connected startups, researchers, public organisations and curious Amsterdammers around practical demonstrations. For Notso, it was a chance to move the conversation about emotionally intelligent AI out of a slide deck and into the hands of the people it is designed for.
With thanks
Built in good company.
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