Recognise the format
Vinny helps visitors work out whether they have VHS, MiniDV, Video8, audio cassette, film or another format before they need to understand the catalogue.
HiTapes · Visual customer guide
Meet Vinny—the memory guide with a rewind button.
For HiTapes, notso.ai created an animated Brandbot that helps people recognise old formats, understand the digitising journey and bring priceless memories out of the cupboard and back on screen.
- クライアント
- HiTapes.nl
- Notsoの担当領域
- Character, conversation, animation & campaign
- ユースケース
- Product guidance and customer support
アイデア
Every tape still has a story.
Vinny makes the first step toward recovering it feel easy.
プロジェクト概要
Turn a shelf of unfamiliar formats into one clear conversation.
A box of old tapes can hold someone’s most valuable memories—and a lot of uncertainty. Which format is this? What will it cost? Can it be collected? What happens after I order?
Vinny gives the HiTapes service a recognizable front door: warm enough for a personal story, practical enough to move each question forward.
Make the price clear
Approved product and price information turns a vague question into a useful estimate and a direct route to the right service.
Explain the handover
Pickup, drop-off and shipping options become one simple next step instead of another page a visitor has to interpret alone.
Keep the story moving
When a request needs the HiTapes team, Vinny gathers the context and points the customer to the right human follow-up.
キャラクター戦略
Part archive expert. Part 90s mixtape.
Vinny’s yellow beanie, tracksuit palette and VHS-sized proportions turn HiTapes’ retro expertise into a character people can recognize before he says a word.
- Energetic and always cheerful
- Accessible and friendly
- Passionate about retro media and nostalgia
- Curious enough to keep asking the useful question
“Every tape has a story. I’m here to help preserve it.”
Vinny, HiTapes memory guide
Phone and desktop
The HiTapes homepage becomes a conversation.
The same Brandbot sits naturally inside the live HiTapes experience on mobile and desktop. Try a prompt in either mockup to see how Vinny turns a broad question into a useful next step.
Interactive prototype · based on the current HiTapes.nl homepage
Character-led campaign
A Brandbot that can carry the story beyond the chat window.
Vinny also becomes the face of a HiTapes film: a small animated courier bringing recovered memories back to the people who made them. The same character system connects support, product and brand storytelling.
One connected character world
From archive shelf to front door.
結果発表
Old formats feel less technical. The memories feel close again.
Vinny gives HiTapes one consistent, useful personality across product guidance, customer support and campaign media—turning a specialist digitisation service into a brand people can talk to.
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