Vinny · HiTapes
Old memories. A familiar new face.
Vinny helps HiTapes customers find their way from forgotten tapes to digital memories. A cheerful archivist for things too good to leave in a drawer.
- Client
- HiTapes
- 2026
- Our work
- Character strategy and design · 3D character production · Personality and tone design · Conversational journey design · Product and price knowledge architecture · Responsive chatbot experience · Character-led campaign film
- Credits
- Client — HiTapes
- Character, conversation and campaign production — notso.ai
Made for the memories he looks after.
A retro tracksuit, a yellow beanie and a tape close at hand. Vinny belongs to the world of home movies, mixtapes and formats you haven’t thought about in years.
The character gives a technical service a warmer first impression. Customers can start with what they have, even when they don’t know what it is called.
A character with something to do.
Recognise the format
VHS, MiniDV, Video8, audio or film: start with the memory and find the right digitisation service.
Explain the next step
Make approved pricing, preparation and delivery options easier to understand.
Keep it personal
Guide the straightforward questions and bring in the HiTapes team when an order needs individual attention.
A small question.
A better place to start.
Try a few of the everyday moments Vinny is designed for.
Hi, I’m Vinny. Which memories are we bringing back?
An example conversation. No messages are sent or personal information collected.
At home on the website.
Vinny is part of the HiTapes experience, not a separate destination. The responsive widget keeps the character and conversation together on a phone or a larger screen.
A character with a world around him.
The same recognisable personality carries into campaign imagery and film. The archives, the doorstep and the delivery all belong to one story.
Your brand has a personality. Let’s introduce it.
Start with a useful role. Make it unmistakably yours.