Omelette du Fromage describes itself as a digital growth agency: a team that combines data and creativity across websites, campaigns, advertising and search to make growth visible and measurable.
For Se7en and Interstuhl, that commercial and digital expertise met Notso’s character-led AI. The shared challenge was clear: help people make a considered ergonomic purchase without reducing the experience to a wall of specifications. The answer became Willy.
Digital growth
Web, creative and performance thinking in one agency offer.
From Amsterdam and ’s-Hertogenbosch, Omelette du Fromage works across custom websites, creative strategy, social and Google advertising, multichannel campaigns and SEO. The common thread is a digital journey designed to move people from attention to action.
That perspective is valuable when AI enters a website. The question is not simply what the system can answer. It is where the interaction belongs, which choice it should make easier and how its success connects to the rest of the customer journey.
The most useful product answer is one customers can see taking shape in front of them.
A considered purchase
Make ergonomic choices easier without oversimplifying the product.
Se7en’s relationship with Omelette du Fromage already spans social advertising, search advertising, ad creation and lead generation. Interstuhl’s chair range adds a particular design challenge: customers need to compare models, materials, colours and ergonomic features—details that are easier to grasp when demonstrated.
A conventional product filter can narrow a catalogue. A visual sales character can also explain why a choice matters, respond to a question and keep the experience connected to the chair someone is considering.
Meet Willy
Product expertise with a face—and a chair to demonstrate it on.
Willy is an interactive 3D sales agent built for the website and showroom. The character can guide a product conversation, switch to the relevant chair model and respond visually as colours and materials change.
That behaviour closes the gap between advice and product. Instead of describing every option in the abstract, Willy helps the answer appear in the experience itself.
A model for agency innovation
Connect growth strategy to an experience people remember.
Omelette du Fromage brings the client relationship, channel knowledge, growth strategy and understanding of the wider digital journey. Notso adds character design, animation, conversational behaviour and the technical experience layer behind Willy.
That pattern can travel to other clients and categories. When an agency sees a journey that needs more clarity or personality, it can bring the opportunity to Notso and shape the offer without having to build the specialist engine alone.
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