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Field note 01A research partnership asking what changes when workplace AI feels less transactional—and more like a character people can trust.
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Client launches, research partnerships, live tests and practical notes from where character design meets AI.
Partner spotlight: SMS Consulting brings local insight to character-led AI in JapanNotso.ai’s Japan-based market-development partner helps local teams explore where a more human, expressive Brandbot experience could create value.Read story
Partner spotlight: Ami Amis brings video-first storytelling to interactive AIAntwerp-based Ami Amis combines cinematic craft, emotion and humour with a broad content toolkit—making it a natural creative counterpart for memorable, character-led experiences.Read story
Partner spotlight: SivanS Lab grounds Brandbot market entry in cross-border insightFrom its Shibuya innovation hub, SivanS Lab connects Japan with global founders, companies and investors—creating a strong route to locally grounded Brandbot experiences.Read story
Partner spotlight: RAUWcc turns agency culture into a digital colleagueThe Rotterdam agency combines strategy, craft and long-running AI experimentation—and Biek shows how its unmistakable culture can become a useful, always-on client experience.Read story
Partner spotlight: Omelette du Fromage pairs digital growth with character-led salesOmelette du Fromage’s web and performance expertise, combined with Notso’s character-led AI, gives Se7en shoppers a more human way to navigate a technical product category.Read story
From mascot to brand interface: five characters, five different jobsBillie, Oscar, the monday.com Llama, Bellboy and Notion’s AI face show how a character can become a useful part of the brand experience.Read story
Meet Biek: RAUWcc’s Rotterdam colleague who never clocks offA virtual brand ambassador with the agency’s direct voice, a full animation system and a useful job across web, content and live events.Read story
Live at Amsterdam Innovation Day: story, play and emotional depthAt Marineterrein, visitors stepped into our booth and met Notso AI through the best possible interface: a character they could talk to.Read story
Three universities, one shared experiment in more human AIStudents from TU Delft, TU Eindhoven and Fontys are bringing fresh questions and disciplines into the future of emotionally intelligent mascots.Read story
The digital buddy: AI that listens, understands and supportsAt High Tech Campus Eindhoven, we asked how approachable AI mascots could help bridge the growing space between people who need support and professionals who can provide it.Read story
Story, play and emotional depth—with Happyness BureauA partner webinar about moving AI beyond efficient answers and towards characters people genuinely want to engage with.Read story
FinSport launches a connected brand and AI ecosystem—with Fin at its centreA rebrand, website, benchmark product and animated digital treasurer designed as one clear support system for sports clubs.Read story
Meet Liza: the Jumbo employee buddy making first days easierA bilingual, mobile-first Brandbot that gives new and existing colleagues a warmer route to onboarding and everyday answers.Read story
Meet Willy: the visual sales agent making ergonomics easier to chooseSe7en’s 3D sales buddy turns product knowledge into visible chair and material changes across web, showroom and campaign media.Read story
Meet Woof: one friendly guide for the complete student journeyIUS’s animated student buddy connects admissions, onboarding, campus life and everyday university questions in one approachable conversation.Read story
The human handoff is part of the productEmotionally intelligent AI should know its role. Here is how we design boundaries, escalation and continuity into sensitive experiences from the start.Read storyYour story, next?
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