From the character side of AI.
New work, useful ideas and things that caught our attention.
23 stories
Meta gives AI a face. Literally.
Three faces, three jobs: what Notion, Apple and ChatGPT get right about character
Meet Pidge: Pepsi turns product confusion into a mascot
Why mascots stick: a character is a memory system, not a sticker
A face can open the door. Behaviour earns the trust.
Motion with a job: what gaze, gesture and expression actually do
Partner spotlight: SMS Consulting brings local insight to character-led AI in Japan
Partner spotlight: SivanS Lab grounds Brandbot market entry in cross-border insight
Partner spotlight: RAUWcc turns agency culture into a digital colleague
Partner spotlight: Omelette du Fromage pairs digital growth with character-led sales
