Wrangler
Blue & Tex: Building a Character World for Wrangler
Notso Studio developed Blue and Tex as two complementary brand characters rooted in Wrangler's heritage and shaped for a new generation. From strategy and story to concept art, character sheets and 3D direction, the project created a reusable character system for campaigns, partnerships and long-term brand storytelling.
- Client
- Wrangler
- Our work
- Character strategy · Concept art · Character design · 3D direction · Story and world-building
- Credits
- Creative direction — Midhat Avdagic
The idea behind the work.
Translate a globally recognized denim heritage into characters that feel contemporary without losing the confidence and craft associated with the brand.
Build two contrasting personalities inside one coherent world: distinctive enough to lead their own stories, but flexible enough to grow with the brand.
What could we make together?
Bring us the brief, the question, or the beginning of an idea.