Pearle
EYELAND: A Game World for Pearle
A fictional game universe built for Pearle's television and social campaign. Notso Studio developed the concept art, storyboard and animation, turning an everyday eyewear message into a compact piece of character-led entertainment.
- Client
- Pearle
- Our work
- Concept art · Storyboarding · Character animation · Social campaign content
- Credits
- Production partner — HALAL
The idea behind the work.
Make an everyday eyewear message compelling to an audience accustomed to the visual pace and rules of games.
Build a miniature game world around the message, giving the campaign its own characters, logic and moments of discovery.
What could we make together?
Bring us the brief, the question, or the beginning of an idea.