Se7en / Interstuhl
Willy, the visual sales agent
An original cartoon world created inside a live-action T-Mobile commercial. Notso Studio developed the storyboards, characters and animation for two fish friends, giving the campaign a small but memorable world of its own.
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The project
Create an animated story within a live-action commercial that is instantly legible, emotionally warm and unmistakably part of the wider campaign.
The idea
Give two fish a complete friendship in miniature, using a compact character world to turn the product moment into a story people remember.
What we made
Selected credits
Notso Studio × Notso.ai
The work above showcases the media side of Notso: character design, art direction, animation and campaign content. When a character needs an ongoing role, Notso.ai can turn it into a Brandbot—connecting it to approved knowledge and business systems so it can answer questions, guide people and help teams understand audience needs through analytics.