Se7en / Interstuhl
Willy, the visual sales agent
EYELAND: A Game World for Pearle
A fictional game universe built for Pearle's television and social campaign. Notso Studio developed the concept art, storyboard and animation, turning an everyday eyewear message into a compact piece of character-led entertainment.
- Client
- Pearle
- Practice
- Character Systems
Trusted by ambitious teams and institutions.
The project
EYELAND
Make an everyday eyewear message compelling to an audience accustomed to the visual pace and rules of games.
The idea
Build a miniature game world around the message, giving the campaign its own characters, logic and moments of discovery.
What we made
- Concept art
- Storyboarding
- Character animation
- Social campaign content
Selected credits
- Production partner — HALAL
Notso Studio × Notso.ai
From a media idea to an interactive experience.
The work above showcases the media side of Notso: character design, art direction, animation and campaign content. When a character needs an ongoing role, Notso.ai can turn it into a Brandbot—connecting it to approved knowledge and business systems so it can answer questions, guide people and help teams understand audience needs through analytics.