Harvard Bloomberg Center
Public Value
The Craft Inside the Bottle
A hand-animated explainer that opens up the distillation process behind House of Bols. Tactile frame-by-frame illustration makes centuries of craft feel understandable, contemporary and alive.
- Client
- House of Bols
- Practice
- Brand Films
Trusted by ambitious teams and institutions.
The project
Inside the Bottle
Explain a detailed production process without losing the sensory character and heritage of the brand.
The idea
Use the visible hand of animation to mirror the visible hand of craft, turning every stage of distillation into an expressive transformation.
What we made
- Illustration
- Explainer film
- Frame-by-frame animation
- Process storytelling
Character, story, image and motion were developed as one connected creative system.
Notso Studio × Notso.ai
From a media idea to an interactive experience.
The work above showcases the media side of Notso: character design, art direction, animation and campaign content. When a character needs an ongoing role, Notso.ai can turn it into a Brandbot—connecting it to approved knowledge and business systems so it can answer questions, guide people and help teams understand audience needs through analytics.
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