Frog & Earth
Characters for Climate Action
An original character concept that turns sustainable shopping into a more playful, visible habit. Frog and Earth combine warmth with activist energy, giving a rewards platform two distinct personalities that can explain, motivate and challenge.
- Client
- Frog & Earth
- Our work
- Concept development · Character design · Visual identity · Story world
- Credits
- Notso Studio
The idea behind the work.
Make everyday climate action feel approachable and motivating without reducing it to another functional reward mechanic.
Pair a playful guide with a more urgent planetary voice, creating a character dynamic that can welcome, explain and challenge in equal measure.
What could we make together?
Bring us the brief, the question, or the beginning of an idea.