Harvard Bloomberg Center
Public Value
Dreaming in Ajax Red
A 60-second brand story where a young player's imagination turns everyday football into an Ajax dream. Hand-animated, anime-inspired motion breaks through the live-action world and makes ambition visible.
- Client
- Ajax
- Practice
- Brand Films
Trusted by ambitious teams and institutions.
The project
Dreaming in Ajax Red
Express the scale of a young player's ambition while keeping the story grounded in the recognizable feeling of playing football.
The idea
Let imagination interrupt reality through anime-inspired animation, making each touch of the ball feel like a step into the stadium dream.
What we made
- Storyboarding
- Cel animation
- Live-action integration
- Brand film
Character, story, image and motion were developed as one connected creative system.
Notso Studio × Notso.ai
From a media idea to an interactive experience.
The work above showcases the media side of Notso: character design, art direction, animation and campaign content. When a character needs an ongoing role, Notso.ai can turn it into a Brandbot—connecting it to approved knowledge and business systems so it can answer questions, guide people and help teams understand audience needs through analytics.
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