An ergonomic chair is something people need to see, compare and understand—not just read about. Se7en wanted a sales experience that could make a specification-heavy catalogue feel more personal and more visual.
Willy is the result: a custom 3D sales buddy who can guide the conversation and make the product answer visible at the same time.
Visual guidance
When the answer changes the product in front of you.
Willy can move to a matching chair, react to material choices and help people compare configurations. That closes the gap between conversational advice and the product someone is actually considering.
The most useful product answer is one you can see.
One character, many surfaces
Built for the website, the showroom and the campaign around them.
The same animation and product system travels across the web widget, a physical showroom setup and campaign media. Customers meet one consistent guide wherever the decision happens.
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