RAUWcc wanted more than a chatbot. The Rotterdam agency wanted a recognisable digital colleague who could answer real questions, carry its unmistakable tone and become part of the brand itself.
The result is Biek: an expressive 3D Brandbot built for conversations, campaign content and the stage.
From founder to character
A personality people already recognised—made flexible enough to grow.
Biek takes cues from founder Maarten without becoming a literal digital twin. The character exaggerates the warmth, wit and directness people associate with RAUWcc, giving the agency a face that works in more places than any one person can.
A complete 3D and animation system lets Biek react to meaning, not just appear beside text. The performance is part of the interface.
The brief became bigger than a widget: build a virtual colleague.
A Brandbot with a job
Conversation, content and live presence in one character system.
Biek combines approved agency knowledge with guided conversation paths and analytics. The same character assets can then move into social content, campaign films and event appearances without losing the voice people met in the chat.
- Responsive website chatbot
- Knowledge and tone-of-voice design
- Expression and animation library
- Reusable 3D model for RAUWcc content
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