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UMC Utrecht

Looking Beyond the Facts

A hand-drawn film that opens up a sensitive question in patient safety: how can investigating serious care incidents support both organisational learning and the people affected?

Hand-drawn person in a cap leaning on crossed arms
Client
UMC Utrecht
2026
Our work
Visual concept and art direction · Storyboarding · Illustration and character design · Frame-by-frame animation · Compositing
Credits
Client — UMC Utrecht
Agency & creative collaboration — Red Pepper Media
Design & animation — Notso Studio

The idea behind the work.

Turn a complex conversation about accountability, improvement, recognition and recovery into a clear visual story without losing its human weight.

Use puzzle pieces as a recurring metaphor—moving from isolated perspectives and formal investigation towards listening, connection and shared meaning.

Three people assembling a puzzle around a table
A group of people carrying one shared piece together
A person placing the missing piece into a large puzzle figure
A hand holding a magnifying glass that brings a person into focus
An illustrated X-ray showing a highlighted broken bone
Puzzle-piece paths converging on a padlock
People forming a circle around a map of the Netherlands
A patient holding a puzzle piece during a conversation
A person surrounded by an open circle of puzzle-shaped figures

Keep exploring.

All Studio work ↗
Harvard Bloomberg Center — cover public value teaser 3

Harvard Bloomberg Center

Public Value

SOS Kinderdorpen — cover studio pura sos kinderdorpen 06

SOS Kinderdorpen

Birthdays Around the World

Rainforest Alliance — cover studio pura the rainforest alliance film 05

Rainforest Alliance

A Living Canopy

What could we make together?

Bring us the brief, the question, or the beginning of an idea.

Let’s talk