Harvard Bloomberg Center
Public Value
UMC Utrecht: Looking Beyond the Facts
A hand-drawn film that opens up a sensitive question in patient safety: how can investigating serious care incidents support both organisational learning and the people affected?
- Client
- UMC Utrecht
- Practice
- Brand Films
- Year
- 2026
Already used by
Teams shaping what’s next.
The project
The human side of patient safety
Turn a complex conversation about accountability, improvement, recognition and recovery into a clear visual story without losing its human weight.
The idea
Use puzzle pieces as a recurring metaphor—moving from isolated perspectives and formal investigation towards listening, connection and shared meaning.
What we made
- Visual concept and art direction
- Storyboarding
- Illustration and character design
- Frame-by-frame animation
- Compositing
Selected credits
- Client — UMC Utrecht
- Agency & creative collaboration — Red Pepper Media
- Design & animation — Notso Studio
Notso Studio × Notso.ai
From a media idea to an interactive experience.
The work above showcases the media side of Notso: character design, art direction, animation and campaign content. When a character needs an ongoing role, Notso.ai can turn it into a Brandbot—connecting it to approved knowledge and business systems so it can answer questions, guide people and help teams understand audience needs through analytics.
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