McDonald's
A Playful Appetite for McDonald's
A collection of illustrated and animated interventions created for a live-action McDonald's campaign. The motion adds playful energy, appetite and brand character without competing with the food at the center of the film.
- Client
- McDonald's
- Our work
- Illustration · 2D animation · Live-action integration · Campaign content
- Credits
- Production partner — HALAL
The idea behind the work.
Add a distinctive animated layer to a food-led film while keeping the product clear and desirable.
Use concise illustrated gestures as visual seasoning—appearing at exactly the right moments to heighten energy, humor and appetite.
What could we make together?
Bring us the brief, the question, or the beginning of an idea.