Meta presents Muse as a personal AI agent that gets things done. In its introductory film, a small character accompanies the work: checking information, signing you up and showing what is happening.
That character caught our attention. We talk a lot about what AI can do. We talk less about how it feels to work with it. Recognisable or interchangeable? Distant or approachable? A system you use, or something you want to talk to?
A face is only the beginning.
At notso.ai, we have spent three years exploring that question. We build Brandbots that do more than answer: they give a brand a recognisable way to speak, move and help.
A face alone is not enough. Character has to carry through the words, the responses and the usefulness of the experience. Otherwise, it is decoration.
For us, Meta’s choice is an interesting signal—not proof that every AI needs a mascot, but a reminder that capability and character can be designed together.
More than another interface.
Perhaps the next chapter of AI is not only about what it can do. It is also about the character we give it.
