Case Study Education

Woof – The Digital Buddy

For the International University of Sarajevo

The Client & The Challenge: The International University of Sarajevo (IUS) is a highly diverse, English-speaking higher education institution located in Bosnia and Herzegovina. Serving as an educational bridge between East and West, the university hosts a vibrant student body representing over 45 different countries.

Read the full challenge

With such a massive international presence, the university faced a unique communication challenge:

  • The need to provide clear, accessible, and 24/7 support for both prospective international applicants and currently enrolled students.
  • A requirement to navigate complex academic information—ranging from tuition and scholarships to housing and campus life—without overwhelming the administrative staff.
IUS Website
The Solution

Meet Woof

To meet these needs, Notso.ai developed Woof.

Woof is a 3D-animated gray and white wolf cub who proudly represents the "IUS Wolves". He is designed to be a sporty, energetic, and encouraging digital buddy. Depending on the context or season, Woof can seamlessly switch his look—from his classic "Student Woof" t-shirt to a "Varsity" jacket, a basketball uniform, or even formal graduation attire. He loves helping students stay motivated, whether it's giving study tips or chatting with new arrivals.

Functionalities & The User Journey

Woof is designed to respect user privacy; he is not linked to personal student accounts and does not know the user's specific class schedule. Instead, he uses smart intent recognition to guide users down three primary conversational pathways:

New to IUS: Woof warmly welcomes potential applicants, providing vital information about study programs, the admission process, scholarships, and tuition fees. He actively shares links to program brochures and application forms.
👋
User Trigger
"I want to apply to IUS!"
Happy Woof
Empathy Engine
Selects 'Welcoming' Persona
Animation: react_cheer
🎓
Program Info
Shares study options & brochures
📝
Application
Provides forms & tuition details
Enrolled: For active students, Woof acts as a campus guide. He helps navigate documents, deadlines, student events, and campus facilities, and provides quick links to academic calendars and university tools.
💬
User Trigger
"Where is the library?"
Positive Woof
Empathy Engine
Selects 'Helpful' Persona
Animation: react_explain
🗺️
Knowledge Base
Retrieves campus map
📍
Resolution
Delivers directions & links
For parents or guests: Woof offers general information about the university, contact details, and directions with a campus map.
❓
User Trigger
"How do I contact admissions?"
Questioning Woof
Empathy Engine
Selects 'Attentive' Persona
Animation: react_listen
📞
Contact Info
Provides phone numbers
🌐
General Details
Shares website links

Knowledge Base & Data Insights

To ensure Woof is a reliable academic advisor, he is powered by a comprehensive, custom-built knowledge base.

Woof AI Core
Woof AI Core
Extensive Documentation
Woof is trained on official IUS documents, including program brochures, student handbooks, exam regulations, library guides, and tuition fee overviews.
Retrieving Knowledge
Analytics Dashboard
Through the Notso.ai backend, the IUS administration has access to a powerful analytics dashboard to monitor university-wide interactions.
Data Processed
Continuous Optimization
Track crucial metrics like conversation duration, peak usage, top questions, sentiment analysis, and resolution rates to improve the student experience.