Case Study: Biek

The digital clone and virtual brand ambassador for RauwCC. 24/7 authentic Rotterdam flavor, powered by Notso.ai.

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RauwCC is a highly innovative and slightly rebellious communication agency based in Rotterdam. Since their founding, they have transformed from social media pioneers into frontrunners in integrating generative AI into the creative workflow. Known for their pragmatic, "try-and-do-it" mentality, they constantly adapt to the technological avant-garde.

Maarten Reijgersberg - RauwCC

RauwCC previously experimented with a purely artificial virtual influencer named Esther Olofsson, but found she lacked the authentic, "raw" Rotterdam culture that defines the agency. They needed a scalable, 24/7 solution that perfectly embodied their specific DNA to handle website inquiries, capture leads, and assist their internal team. Furthermore, they wanted a living "showcase" to demonstrate the power of AI to their own conservative B2B clients.

The solution

Meet Biek

We collaborated with RauwCC to develop Biek, an interactive 3D chatbot widget that serves as the digital clone and virtual brand ambassador of founder Maarten Reijgersberg.

Biek Authentic Identity

Authentic Identity

The name "Biek" is derived from 1970s Rotterdam street slang for "great" or "super".

Biek Custom 3D Design

Custom 3D Design

Biek was customized with Maarten's signature beard, glasses, a RauwCC cap, and a laptop featuring a glowing green "R" corner logo.

Biek Rotterdam Tone-of-Voice

Rotterdam Tone-of-Voice

Biek was trained on a specific knowledge base to ensure he responds with Maarten's exact vision, humor, and local Rotterdam flavor.

Biek Analitics platoform

Analitics platoform

We gave RauwCC full access to our analytics suite, allowing them to see exactly how Biek is driving their sales pipeline.

The User Journey

Brainstorm to Build

We designed the Biek experience to seamlessly bridge the gap between AI ideation and human execution. Website visitors can bounce their wildest concepts off RauwCC's digital clone 24/7. Biek helps shape their ideas, books a sit-down with RauwCC's human experts, and briefs the agency in advance so they can hit the ground running.

Biek 1
1. The Spark
Biek listens to website visitors and shapes their raw concepts 24/7.
Biek 2
2. The Brief
He captures the prospect's goals and automatically briefs the RauwCC team.
Biek 3
3. The Handshake
He directly books a meeting in the agency's calendar to kick off the project.